Every business talks about making "data-driven decisions." And every business may define "data-driven" slightly differently, or at least use slightly different data.

With data coming at you from every angle, you know that your data provider needs to ensure that data is useful – for everyone on your team.

If you're a marketer, you need a way to identify your ideal customer profile (ICP) easily. This way you can focus on companies that meet your unique criteria for what makes a good customer.

If you're a sales leader, your team needs access to the full buying center to know who works at each company. Most importantly, get those coveted emails and mobile numbers to reach your prospects consistently.

If you're a GTM leader, you know that your team needs more than this. Of course, they need firmographic data and of course, they need emails and mobiles.

Having a list of companies, people, and emails is a great starting point, but what happens when your list is in the tens of thousands? Do you start by revenue? Or location? Or alphabetically?

The answer lies in intent data, which helps your team prioritize their time.

There are thousands of intent signals available. We at SalesIntel partner with Bombora to bring you buying intent, and we recently launched our own PredictiveIntent.

Now, we're thrilled to announce the latest addition to our intent suite: VisitorIntel – SalesIntel's website visitor intelligence tool.