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I'm a versatile, full-stack senior product marketing leader with ~9 years of experience driving successful product launches and enabling sales teams. My core product marketing skills have helped me drive growth across multiple industries, including edtech, legaltech, martech, and HRtech. I excel at influencing and leading cross-functional teams to bring new products and features to the market.
- Spearheaded new go-to-market (GTM) strategies and product launch processes leading to 1.7x ARR in 2022
- Drove market research campaigns to understand trends, gain customer insights, and develop value-based messaging for talent acquisition personas at Gem, marketing personas at Sendoso, and legal operations personas at Concord
- Partnered with Sales leadership to enable a global sales team of 100+ AEs
I get excited about companies that have a strong culture, large TAM, and product-market fit. I enjoy opportunities to strategically influence the product roadmap, enable sales teams to crush their numbers, and ultimately impact growth. Want to connect? Feel free to email me at allisonrona@gmail.com.
Other key strengths:
-B2B SaaS Product Marketing
-Product Launches
-Go-To-Market (GTM) Planning and Strategy
-Messaging & Positioning
-Segmentation & Persona Development
-Cross-Functional Collaboration
-Sales Enablement
-Market Research
-Team Building and Mentoring