Associated with
Travis Clinger
2 min read
New data reinforces LiveRamp's Authenticated Traffic Solution opportunity for publishers with RampID impressions having an average 45% CPM
On the heels of Chrome deprecating 1% of third-party cookies, some publishers may be starting their cookieless journey, or re-evaluating their current adtech stack. LiveRamp is leading the way towards the final step of this journey, and our cookieless identity infrastructure, including LiveRamp's Authenticated Traffic Solution, has been years in the making, is scaled with publishers, and in wide use among our customers.
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