GTM Efficiency and the need for a "Chief Go-To-Market Officer"

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Sam Jacobs

AJ Bruno

Asad Zaman

Cullen Denny

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GTM Efficiency and the need for a "Chief Go-To-Market Officer"

Pavilion

In this episode of Topline, Sam, AJ, and Asad delve into the concept of GTM Efficiency, a metric introduced by David Spitz that measures the cost of generating NRR. T

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