In our 17th episode, Gil discusses category creation with two experienced B2B leaders from the product management and supply chain categories.

Panelists for this episode include Todd Olson, CEO of Pendo and one of the influencers behind the product experience management category, and Andrew Waitman, CEO of Assent Compliance and creator of the supply chain transparency category.

You'll walk away from this episode with insights about branding, content strategy, and measuring product-market fit.

BONUS! Andrew tells us how being an introvert helped him become a better leader.