The world of eCommerce marketing is like a jungle, densely packed with mainstream content for as far as the eye can see. You need an appetite for experimentation to survive this saturated eCommerce space and create a standout brand name. With strategically designed marketing experiments, you can create mind-blowing campaigns to deliver a great customer experience that gives consumers a reason to hit the "buy" button. It's a great way to test your risk tolerance, go beyond generic marketing tactics, and discover new solutions to maximize your marketing ROI.