Marathon, not Sprint: How lastminute.com Wins with Long-Term Traveler Engagement | Optimove Video
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Yannic Pluymackers Yannic Pluymackers
Posted Feb 6, 2020 15 min read
Marathon, not Sprint: How lastminute.com Wins with Long-Term Traveler Engagement | Optimove Video

lastminute.com's CMO shares his company's long-term marketing approach, focusing on nurturing and engaging travelers across multiple channels.