Guest host Russell Bradley-Cook, Senior App Partner Manager at Hubspot sits down with Godard Abel, CEO and Co-Founder of G2. Godard shares invaluable insights into the world of software buying and selling from G2, as well as his 2 $400m+ exits SteelBrick to SalesForce and BigMachines to Oracle. He highlights the importance of building a trusted reputation, how tech partnerships unlocked organic growth at BigMachines, the importance of data and content integrations, and the future of software recommendations with Monty, G2's AI tool.