Here's the story of how Kalyna Marketing (Kalyna) met Belkins, and the writing process we now use for all the content we produce for them.

TLDR
Background: Belkins is a digital marketing agency specializing in appointment setting and lead generation for SMBs and enterprise-level businesses across multiple industries.

Problem: Adding lead generation services to their wheelhouse revealed an internal lack of effective content marketing. While much of their content ranked well, they lacked the necessary consistency and conversions to deliver a significant ROI.

Solution: Belkins outsourced content creation to Kalyna Marketing, a boutique content marketing agency offering a fresh strategic approach and a small team of dedicated content specialists.

Results: within 2 months, our writers and a tailored process for content production brought Belkins 5+ directly attributable leads, 2 new deals, 2% average CTR on search, and 5+ page snippets for high-intent sales keywords.

Apply It Yourself: Use the process Kalyna Marketing created for Belkins to produce "hard-hitting" body content. Publish articles that speak directly to your searchers' intent and deliver unique and expert perspectives on any topic.