M&C Saatchi says brands must adapt to the lack of precision in the new ad targeting reality
Associated with
Mike Shields Mike Shields
Guillaume Lelait Guillaume Lelait
Posted Jul 26, 2021
M&C Saatchi says brands must adapt to the lack of precision in the new ad targeting reality

Guillaume Lelait of M&C Saatchi discusses the recent moves by Apple and Google to limit how brands can target users across the web.