How to Run a Signal-based GTM Motion
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How to Run a Signal-based GTM Motion

The Predictable Revenue playbook-cold outbound, scorched earth, bloated SDR teams-is no longer effective. Taking its place? A signal-based approach. That is, identifying buying signals, targeting accounts showing them, and automating contextual outbound at scale. Why? It's MUCH more effective (like 10x more meetings booked with half the effort effective). In this session, we'll show you how to make the shift to a signal-based approach.