Why traditional marketers like Mondelēz think they can build an unassailable advantage
Associated with
Mike Shields Mike Shields
Jonathan Halvorson Jonathan Halvorson
Posted Sep 13, 2021
Why traditional marketers like Mondelēz think they can build an unassailable advantage

Mondelēz International's Jonathan Halvorson discusses moving most of its spending to digital channels and investing in smarter ad-buying software.