In the latest episode of Direct with Corrina & Taylor, the hosts dive into the dynamic world of TikTok with guest Chris Lazo from HG Insights. Chris shares his transition from YouTube to TikTok, emphasizing the unique opportunities the latter platform offers, especially its ability to reach new audiences with concise, impactful content.

The conversation touches on the challenges of content creation, with Chris highlighting the importance of narrative and storytelling. He notes that TikTok's shorter format pushes creators to be more precise, ensuring that every second counts. This approach contrasts with platforms like YouTube, where longer-form content is more prevalent.

Lastly, Chris, Corrina, and Taylor discuss the potential of TikTok in the realm of B2B marketing. Chris's insights underscore the platform's untapped potential, suggesting that it could be a game-changer for businesses willing to adapt and innovate.