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I'm a Demand Generation Strategist and Campaign Manager with experience in healthtech and tech intelligence SaaS. I develop, project manage, and execute programs and campaigns for B2B companies that generate, nurture, and capture high quality leads that sales teams actually want. On the way there, I like to question everything “that’s always been done” in marketing, and depend on customer-insights and data to drive those decisions. My favorite metric is pipeline revenue (not just opens or clicks).
At the end of the day, I'm a problem solver. I want to remove obstacles and identify opportunities in the market for products I believe in and am excited about. The way I'm uniquely wired to solve those types of problems is through a combination of creative strategy, innovation, collaboration, grit, and a desire to learn.
When I'm not working, you can usually find me cultivating Bermuda lawn and tropical houseplants. I also love powerlifting – it's a great way to blow off some steam. And lastly, I have the world's cutest Labradoodle named Coco, am married to my best friend, and have two kids who are starting to effectively use my marketing skills on me to buy them things.
I'm also a serial emoji over-user 🤷🏽♂️
Drop a DM and say hello! I love meeting new people – and old ones too :)
“In God we trust; all others must bring data.”
- W. Edwards Deming