University fundraising has evolved into a multi-channel endeavor, leveraging a number of different communication platforms from email, SMS, and social media to phone, direct mail, and personalized video to create a cohesive and engaging donor journey.

All these channels are carefully orchestrated into a series of touchpoints by implementing a cadence, a term borrowed from the sales vocabulary. It refers to an automated, logically structured series of interconnected, meaningful touchpoints or a communication pattern designed to nurture your constituents and guide them from one step of their journey to the next.

In this article, we'll present an example six-step cadence we set up using VanillaSoft that you can use for inspiration and reference point when building your own workflow.