Why near real-time data isn't good enough anymore
Posted Jan 11, 2024 3 min read
Why near real-time data isn't good enough anymore

In today's highly digital world, consumers expect seamless, personalized brand experiences across channels and devices. Yet many brands struggle to make that vision a reality. Why? The reliance on batch-updated, near real-time data that simply can't meet modern consumer expectations for relevant, in-the-moment connection.

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