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Why Amazon's four-day Prime Day signals a seismic shift in retail strategy
Article
Why Amazon's four-day Prime Day signals a seismic shift in retail strategy
Is your email's guest list out of date? Why a small setting has a big impact
Article
Is your email's guest list out of date? Why a small setting has a big impact
Prompt bias in AI marketing: A data-driven approach to smarter campaigns
Article
Prompt bias in AI marketing: A data-driven approach to smarter campaigns
Marketer of the Moment: Katie Wolfe, Torrid
Article
Marketer of the Moment: Katie Wolfe, Torrid
What Apple's "Hide My Email" and Gmail's potential equivalent means for retail marketers
Article
What Apple's "Hide My Email" and Gmail's potential equivalent means for retail marketers
Modernizing your messaging programs (without the overwhelm)
Article
Modernizing your messaging programs (without the overwhelm)
6 truths from CommerceNext Growth Show that are defining retail's future
Article
6 truths from CommerceNext Growth Show that are defining retail's future
Marketer of the Moment: Lainna Fader, Forbes
Article
Marketer of the Moment: Lainna Fader, Forbes
Microsoft's new email rules for 2025: What email marketers need to know
Article
Microsoft's new email rules for 2025: What email marketers need to know
3 things keeping brand executives up at night in 2025
Article
3 things keeping brand executives up at night in 2025
Powering global conversations with international SMS
Article
Powering global conversations with international SMS
5 trends reshaping retail marketing in 2025
Article
5 trends reshaping retail marketing in 2025
5 trends to know marketing across generations
Article
5 trends to know marketing across generations
iOS 18 impact on email marketers: How to safeguard engagement & demand
Article
iOS 18 impact on email marketers: How to safeguard engagement & demand
7 steps to creating your holiday marketing crisis playbook
Article
7 steps to creating your holiday marketing crisis playbook
Transform your customer relationships with a new approach to marketing data
Article
Transform your customer relationships with a new approach to marketing data
AI images: The opportunity and the bull$#!%
Article
AI images: The opportunity and the bull$#!%
12 strategies to maximize your holiday marketing
Article
12 strategies to maximize your holiday marketing
AI copywriting: The opportunity and the bull$#!%
Article
AI copywriting: The opportunity and the bull$#!%
Why marketers should prioritize data portability
Article
Why marketers should prioritize data portability
The end of generic marketing: Flexible data, embracing AI, and superior professional services
Article
The end of generic marketing: Flexible data, embracing AI, and superior professional services
How to drive blog traffic and revenue with automated 1:1 personalization
Article
How to drive blog traffic and revenue with automated 1:1 personalization
The email marketer's guide to Google Postmaster's new compliance page
Article
The email marketer's guide to Google Postmaster's new compliance page
5 minutes vs. 5 days: Knowing the difference will make or break your conversion rates
Article
5 minutes vs. 5 days: Knowing the difference will make or break your conversion rates
5 steps to kickstart your customer obsession journey
Article
5 steps to kickstart your customer obsession journey
6 easy automation strategies to reactivate customers
Article
6 easy automation strategies to reactivate customers
11 ways to convert casual shoppers into loyal customers
Article
11 ways to convert casual shoppers into loyal customers
Why near real-time data isn't good enough anymore
Article
Why near real-time data isn't good enough anymore
4 signs you've outgrown your email marketing platform
Article
4 signs you've outgrown your email marketing platform
Your data-driven orchestrations should have these 7 elements
Article
Your data-driven orchestrations should have these 7 elements
Moving from a traditional ESP? Bring these data points with you
Article
Moving from a traditional ESP? Bring these data points with you
Why customers are leaving your loyalty program (and what you can do about it)
Article
Why customers are leaving your loyalty program (and what you can do about it)
Google and Yahoo unveil new email sender requirements: What you need to know
Article
Google and Yahoo unveil new email sender requirements: What you need to know
We have food at home: Turn the data you have into compelling automated campaigns
Article
We have food at home: Turn the data you have into compelling automated campaigns
Holiday 2023 predictions to inform your marketing strategy
Article
Holiday 2023 predictions to inform your marketing strategy
Stand out in the inbox like bareMinerals & Church's Texas Chicken with Gmail Annotations
Article
Stand out in the inbox like bareMinerals & Church's Texas Chicken with Gmail Annotations
25 ways for restaurants to personalize push notifications
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25 ways for restaurants to personalize push notifications
5 ways to improve your restaurant loyalty program emails
Article
5 ways to improve your restaurant loyalty program emails
Traditional email 'from names' aren't enough (try these 6 tried-and-true strategies instead)
Article
Traditional email 'from names' aren't enough (try these 6 tried-and-true strategies instead)
6 data-driven strategies to make your restaurant loyalty program more personal
Article
6 data-driven strategies to make your restaurant loyalty program more personal
How AI will revolutionize the world...and retail marketing
Article
How AI will revolutionize the world...and retail marketing
Customer loyalty programs: Who's joining and why?
Article
Customer loyalty programs: Who's joining and why?
Leverage loyalty programs to unlock zero-party data and drive growth
Article
Leverage loyalty programs to unlock zero-party data and drive growth
What customers want brands to know about loyalty program communication
Article
What customers want brands to know about loyalty program communication
Identity graphs: A marketer's competitive edge
Article
Identity graphs: A marketer's competitive edge
The retailer's guide to activating customers
Article
The retailer's guide to activating customers
Streamlining success: The power of marketing tech stack consolidation
Article
Streamlining success: The power of marketing tech stack consolidation
Which customer loyalty programs do consumers consider the best?
Article
Which customer loyalty programs do consumers consider the best?
Mastering email through deliverability and subscriber lifecycle management
Article
Mastering email through deliverability and subscriber lifecycle management
12 unique loyalty programs from leading brands
Article
12 unique loyalty programs from leading brands
Why you should prioritize customer self-service automations
Article
Why you should prioritize customer self-service automations
3 customer loyalty trends in the post-pandemic era
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3 customer loyalty trends in the post-pandemic era
How to use automated 1:1 personalization in direct-to-consumer (D2C) marketing 
Article
How to use automated 1:1 personalization in direct-to-consumer (D2C) marketing 
How to effectively leverage experimentation in your marketing campaigns
Article
How to effectively leverage experimentation in your marketing campaigns
Survey highlights: How are B2C marketers faring with current economic conditions?
Article
Survey highlights: How are B2C marketers faring with current economic conditions?
5 ways to connect with Gen Z in your brand messaging
Article
5 ways to connect with Gen Z in your brand messaging
100+ customer loyalty and rewards program stats
Article
100+ customer loyalty and rewards program stats
Email Insider Summit Session: Automate Everything
Article
Email Insider Summit Session: Automate Everything
Earning trust with BIPOC communities through inclusive marketing practices
Article
Earning trust with BIPOC communities through inclusive marketing practices
Cordial Awarded Best Places to Work: 'Best Culture I Have Seen in 15 Years'
Article
Cordial Awarded Best Places to Work: 'Best Culture I Have Seen in 15 Years'
How to overcome top challenges of coupon codes as marketers
Article
How to overcome top challenges of coupon codes as marketers
5 ways to connect social media content with email marketing campaigns
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5 ways to connect social media content with email marketing campaigns
How to apply 1:1 personalization to the 4 Ps of marketing
Article
How to apply 1:1 personalization to the 4 Ps of marketing
Ethical AI use, product placement become bigger CMO priorities, Gartner says
Article
Ethical AI use, product placement become bigger CMO priorities, Gartner says
Creating genuine campaigns during Black History Month
Article
Creating genuine campaigns during Black History Month
Cordial taps industry veterans to propel market growth into hyperdrive
Article
Cordial taps industry veterans to propel market growth into hyperdrive
How to nurture advocates through marketing campaigns
Article
How to nurture advocates through marketing campaigns
Hotel brands boost revenue after harnessing first-party data, report finds
Article
Hotel brands boost revenue after harnessing first-party data, report finds
App installs continue to grow despite digital slowdown, report finds
Article
App installs continue to grow despite digital slowdown, report finds
IP warming best practices for enterprise brands
Article
IP warming best practices for enterprise brands
Self-checkout now comprises nearly 40% of grocery checkout options, study says
Article
Self-checkout now comprises nearly 40% of grocery checkout options, study says
How to make more thoughtful Valentine's Day campaigns
Article
How to make more thoughtful Valentine's Day campaigns
How to personalize direct mail marketing campaigns at scale
Article
How to personalize direct mail marketing campaigns at scale
How Walmart is pursuing omnichannel profitability
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How Walmart is pursuing omnichannel profitability
FOMO campaigns: How to overcome mental blocks with ticking clocks
Article
FOMO campaigns: How to overcome mental blocks with ticking clocks
Why data sharing is important for real-time personalization
Article
Why data sharing is important for real-time personalization
Direct mail marketing: Not dead, but more personal and alive!
Article
Direct mail marketing: Not dead, but more personal and alive!
Amp up your personalization efforts with tips from the floral industry
Article
Amp up your personalization efforts with tips from the floral industry
10 testing ideas for email marketing optimization
Article
10 testing ideas for email marketing optimization
Cordial Enhances First-Party Data Capabilities on Snowflake Marketplace
Article
Cordial Enhances First-Party Data Capabilities on Snowflake Marketplace
Gen Z didn't kill brand loyalty, but it looks different
Article
Gen Z didn't kill brand loyalty, but it looks different
How to evaluate tech to activate your customer data
Article
How to evaluate tech to activate your customer data
Can resale save brick-and-mortar retail?
Article
Can resale save brick-and-mortar retail?
5 unique ways marketers are using push notifications
Article
5 unique ways marketers are using push notifications
How retailers are connecting the metaverse to the real world and revenue
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How retailers are connecting the metaverse to the real world and revenue
How marketers can connect with Gen Z in emerging virtual worlds
Article
How marketers can connect with Gen Z in emerging virtual worlds
4 in-store technology trends that defined 2022
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4 in-store technology trends that defined 2022
Is your brand really embracing customer-centric marketing?
Article
Is your brand really embracing customer-centric marketing?
10 campaigns that show winning with a better message
Article
10 campaigns that show winning with a better message
Skip the line: Advanced checkout tech is surging among convenience stores
Article
Skip the line: Advanced checkout tech is surging among convenience stores
Who is Spamhaus - and what's an informational listing?
Article
Who is Spamhaus - and what's an informational listing?
How brands can leverage Apple's Live Activities feature
Article
How brands can leverage Apple's Live Activities feature
How to send a better message in the new year
Article
How to send a better message in the new year
11 tips for post-holiday customer activation
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11 tips for post-holiday customer activation
Most effective types of trigger-based messaging
Article
Most effective types of trigger-based messaging
How to personalize your lifecycle marketing
Article
How to personalize your lifecycle marketing