Moving from a traditional ESP? Bring these data points with you
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Amy Martin Amy Martin
Posted Dec 20, 2023 3 min read
Moving from a traditional ESP? Bring these data points with you

In the marketing world, whoever has a plethora of quality data, has the gold. Moving your email marketing campaigns from the clunky, traditional ESPs to next-gen providers provides you with a blank canvas. Email and SMS/MMS personalization take center stage in boosting your marketing campaign. However, it's vital to know which data points to include in your canvas for optimum and effective lead generation.

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