In today's rapidly evolving digital landscape, brands are increasingly reliant on technology to drive their marketing efforts and achieve desired results. As the number of marketing tools and platforms continues to grow, marketers face the challenge of managing a complex array of technologies, each serving a different purpose. This has given rise to a new trend: marketing tech stack consolidation. We will explore the benefits and strategies behind consolidating your marketing tech stack, and how it can help you save money and streamline your workflow.