What the Little Mermaid can teach us about our marketing tech.

Modern marketers are a lot like Ariel from Disney's "The Little Mermaid". Specifically, as she sings "Part of Your World": obsessed with superficial objects and lacking a deep understanding of the people they are trying to impress.

In this article, we take a look at the problem with our tool addictions, and discuss a potential solution: embracing uncertainty inherent to marketing work.