How fintech companies can use product analytics to improve customer lifetime value
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Posted Mar 22, 2024 10 min read
How fintech companies can use product analytics to improve customer lifetime value

Product analytics makes it possible for companies in the booming fintech industry to identify trends and patterns in how users are engaging (or not) with their services, which can then be used to inform business decisions like adding or dropping product features or promoting sales and marketing strategies.

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