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How fintech companies can use product analytics to improve customer lifetime value
Mar 22, 2024
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Data strategy consultant working with Mixpanel's strategic customers to define and implement their long-term data journey. In my current role as a Senior Architect, I provide strategic advice on technological solutions for businesses with a focus on advanced analytics, scalable data platforms & architecture, and data-driven business insights.

From solution implementation and onboarding, to defining and executing on data governance frameworks for strategic customers, debugging discrepancies and conducting data health audits as well as designing and delivering tailored analytics education across varied use cases for every department to become data driven in a company - my role is a unique amalgamation of:
* technical implementation,
* project management to drive large scale adoption across distributed teams as well as
* solution architecture consulting to enterprise customers across different industries in the EMEA region.

Stakeholders that I work with on a day to day basis include C level executives, business heads, product managers and designers, marketing and growth teams as well as data engineers and business analysts.

I have over 15 years of experience across 2 major markets with prior experience at renowned companies including Uber, LinkedIn and Google.

I am also a champion/mentor for 'Women in Data' and a volunteer with 'Learning to Work', 'Now + Next' and similar organizations actively working towards increasing awareness amongst young girls to pursue careers in Data and Technology.

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