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What Is a Prospect? (+How It's Different From a Lead)
If you've been using "prospect" and "lead" interchangeably - you may want to keep reading.The difference might be minor, but misunderstanding key parts of your sales funnel can be detrimental to reaching your overall business goals.
So what exactly is a prospect, and how is it different from a lead? Let's take a closer look at each in further detail.
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