Associated with
Posted Jul 31, 2023
•
6 min read
Sender Reputation – not all inboxes are created equal
One of the most common questions I am being asked by email marketers is "Why do our marketing emails go into one person's inbox and into another person's junk folder?"
The question is even more important when the email account that your email is being junked in is the organisation's CEO!
The fact that one person's junk is another person's inbox, is a reflection of the way that the email clients (Outlook, Gmail etc) personalise user's experience.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
RedEye
Featured by Salesforce
