Customer journeys don't end at the last click. Neither should your marketing.

Marketing automation platforms (MAPs) react to product views, cart abandons, or signups with timed emails and texts. But most journeys stop there: at that moment. What they miss is the bigger picture-what drives long-term value.

Now, you can go beyond reactive marketing. You can engage customers with journeys shaped by the full story-real behavior, complete profiles, and cross-channel insights that unfold over time.