Associated with
Nitin Jaggi
Posted Jul 31, 2017
•
3 min read
Unsubscribes – Learning from Love Lost
Email marketers watch unsubscribe rates as closely as open or click through rates, breathing a sigh of relief when the number of opt-outs hold steady or decline. Seeing the numbers stack up can induce panic, although having it increase is not the end of the email world.
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