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TikTok says it can help advertisers reach Gen Z and measure how well their ads work
Associated with
Mike Shields Mike Shields
Jorge Ruiz Jorge Ruiz
Posted Jul 26, 2021
TikTok says it can help advertisers reach Gen Z and measure how well their ads work
AppsFlyer AppsFlyer

TikTok's Head of Measurement Jorge Ruiz discusses how brands should gauge success, and why more advertisers are turning to TikTok influencers

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