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The 2024 B2B Marketing Attribution and Contribution Benchmark
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Kerry Cunningham Kerry Cunningham
Sara Boostani (Frazier) Sara Boostani (Frazier)
36 min read
The 2024 B2B Marketing Attribution and Contribution Benchmark
6sense Claimed 6sense

While ABM adoption is increasing, measurement practices are lagging, with most marketers still relying on traditional metrics such as leads and MQLs. Read this report for the current state of B2B measurement practices.

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