In our tenth episode, Gil talks about category creation with two people that are making waves in the desktop cloud computing and business gift giving categories.

Panelists for this episode include Kris Rudeegraap, CEO of Sendoso and one of the pioneers in creating the corporate gifting / direct mail automation categories, and Amitabh Sinha, CEO of Workspot, and one of the pioneers in the remote desktop category.

You'll walk away from this episode with an understanding of: The benefits of focusing on category creation from day one; How to pitch a new category to investors by using an anchor or proxy; The different metrics for measuring the success of a newly created category.

BONUS! Kris tells us why he decided to travel to 30 different countries while founding Sendoso.