Posted Mar 3, 2022
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1 min read
Proving (and Improving) Your ABM's Value with B2B Measurement
B2B organizations are increasingly adopting an account-centric approach where ABM converges with demand generation to centralize how they outreach, manage, and measure. While this approach promises a more sophisticated ABM strategy, it also brings to light the need for robust B2B measurement capabilities to match.
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