Digital communication has taken center stage in this day and age. Partly because the expectations with digital apps have touched the roof. People expect communication to be seamless, flawless, and agile. We've come up with a unique way of calling this experience at MoEngage. We call it creating the 'Netflix of Banking' experience model.

Segmenting your user base is definitely the first step and some might say even the most crucial one. It makes all the difference between a high-performing campaign and a just performing one.