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Known to make brands punch above their weight, I have passionately challenged the status quo through award-winning and disruptive campaigns. Steering away from traditional and safe advertising, I have successfully built brands that are combative and cheeky through innovation and creative storytelling.
Mandating a data-driven approach in the digital space, I have designed a robust Martech architecture for developing hyperpersonalized experiences that is known to drive engagement and conversions. I have represented the industry over the last 15 years, notably in the board of jurors at the Effies, FOMA, MMA, and M&M Global Awards and as a keynote speaker in multiple international forums on Digital Transformation and D&I.
With a global career spanning over 2 decades, my remit has been across:
Performance Marketing
Brand Value Creation
Digital Optimization
Lead Conversion Strategy
Campaign Management
App Development
Digital Marketing
Social Media & Corporate Communications
Digital Sales
Partnerships & Sponsorships
Event Management
Content & Film Production
Employee Engagement