Join hosts Charlie Riley and Greg Wise as they go deep with Jennie Kaylie, CEO of Rock the Brands, to unpack what's really driving success for modern D2C brands. In a landscape where performance marketing used to dominate, Jennie explains why brand is back - and why even the most data-driven marketers are now investing in emotion, authenticity, and creators-as-CMOs.

This high-energy conversation covers what's working in out-of-home, why speed and cultural fluency are non-negotiable, and how brands can prepare for a critical Q4. Whether you're heading into the holiday season or rethinking your long-term growth strategy, this episode is packed with actionable insights.

Key Topics:
-Why even performance marketers are embracing brand
-The rise of creators as brand collaborators (not just influencers)
-How to test bold ideas fast-without blowing your budget
-Using out-of-home to drive digital performance
-What D2C brands need to win during the holiday season
-Balancing emotional and functional marketing in a noisy world

If you're a brand builder, agency leader, or just trying to get smarter before Black Friday, this episode will hit home.