Jennie Kaylie

Most brands blend in. I build the ones that break through.

I’m Jennie Kaylie — CMO Secret Weapon and Founder of Rock the Brands — and I help growth-stage consumer businesses evolve into unforgettable, category-defining brands.

With 20+ years of combined agency, consulting, and in-house experience, I’ve shaped some of the world’s most iconic brands. From retail and lifestyle giants like Wayfair, AXE and L’Oreal… to beverages like MillerCoors, Jim Beam, and SkinnyGirl… to hospitality powerhouses like Marriott and Hotels.com… and cultural mainstays like Meta, AXE, Pizza Hut, Citibank, and Make-A-Wish — I’ve seen what it takes to build brands people actually care about.

After years leading Wayfair’s Brand & Integrated Marketing team, I launched Rock the Brands to bring brand transformation to companies that are ready to scale with meaning and momentum.

My specialty? Connecting brand strategy, customer experience, and innovation to create brands that stand out — and stay top of mind.

If you're stuck in the middle of the market, I’ll help you claim a category of your own.