Associated with
Mike Shields
"Let's all push ourselves here" - OpenAP is only trying to bring together media companies, agencies, brands, measurement and data providers to advance data-driven TV advertising in a way that satisfies all parties - including consumers.
Next in Marketing spoke with Ed Davis President, Product & Operations at OpenAP about how the media venture - jointly owned by NBCUniversal, Paramount, Warner Discovery and others - has rolled out a series of news products, including a centralized data hub, an identity framework and a measurement tool - all aimed at helping marketers better target consumers, while reducing waste in their media spending
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