Finding quality leads is crucial to any businesses' success. But, with 65% of businesses saying that generating leads is their biggest challenge, it's easy to see why finding quality leads is the main focus for many marketing and sales leaders. Sales prospecting is often the first step in building relationships, however, the processes of B2B sales prospecting can be challenging. In this article, we're going to go through the best sales prospecting strategies and how to find quality leads. First, let's define what B2B sales prospecting even is.