Where does product marketing fit in a business?
Associated with
Lisa Edwards Lisa Edwards
Richard King Richard King
Div Manickam Div Manickam
Marie Le Marie Le
Courtney Bain Courtney Bain
Nicole New Nicole New
Agnes Eswono Agnes Eswono
Megan Liken Megan Liken
Posted Nov 4, 2021 15 min read
Where does product marketing fit in a business?

Product Marketers are often overlooked as an important part of a business. This article explores where PMMs fit in the typical business structure, and how to optimize your team for the best impact on your business.

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