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Pathé Cinemas Attract Moviegoers with Hyper-Local, Weather-Based Ads
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Stef de Reeder Stef de Reeder
4 min read
Pathé Cinemas Attract Moviegoers with Hyper-Local, Weather-Based Ads
Smartly Smartly

Weather personalization resulted in both an uplift in CTR and conversion rate and resulted in a 13% decrease in CPA.

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