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As an online performance specialist, I am active in developing digital products and optimizing online journeys. I am specialized in setting up online performance channels (SEA, Social), CRO and online measurement (CDP).
‣ Pathé
At Pathé I am responsible for the performance and CRO / Measurement program. My tasks consist of drawing up the digital strategy, online media buying, setting-up performance channels (always-on) and executing funnel optimizations within the Pathé platform.
‣ Digital marketing and data
I have developed a keen interest in collecting and using first-party data to improve digital experiences. In the past year I focused on the implementation of a Customer data platform (Blueconic) and the setting up of Tags and measurement. In the coming years, I want to gain more knowledge in data enrichment and personalization in order to work on qualitative digital experiences.