Why I Asked Readers, Not Experts or Authors, to Blurb My First Book
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Why I Asked Readers, Not Experts or Authors, to Blurb My First Book

In 1855, after reading Walt Whitman's Leaves of Grass, Ralph Waldo Emerson sent the young poet a congratulatory letter. "I greet you at the beginning of a great career," he wrote. The following year, when Whitman published a second edition of the same collection, he printed those words in gold leaf

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