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7 Ways to Generate Pipeline (in Q4 of 2024)
I've talked with ~70 Sales/Sales Dev Leaders or Founders in the past 90 days since leaving my full-time job at Apollo.io. And there is one thing that everyone agrees on: the SDR Playbook doesn't work like it did 5 years ago.
So, I wanted to share 7 things that are working to generate pipeline right now.
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