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It's All About Attention: Why Trusting Your Intuition Matters in a Noisy World
We live in the noisiest era in history -- a time when consumers (that's all of us) have won the war for our own attention. We have so much choice facing us in every imaginable form, medium, screen, etc., that we have all the power over media and marketers, because if we don't like something, we can
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