Colt Powertrain's call center had been a pilot project and was moving from startup mode to a full-blown sales arm of the business. The call center team had no Customer Relationship Management (CRM) Software or sales enablement technology and management needed a full-time sales manager to come on
board to handle the team and CRM selection.
Colt Powertrain brought in an experienced sales manager who had both call center management and automotive industry experience to help continue to grow Colt Powertrain's business. One of the new sales manager's first action
items was to select the right call center CRM solution for the team. Based on past experience using multiple CRM solutions, including VanillaSoft, Colt Powertrain's new sales manager knew the power of VanillaSoft's feature set
for sales-by-phone professionals but exercised due diligence by assessing a full list of potential solution providers. Ultimately, VanillaSoft had the desired feature set to move the team from manual, time-consuming processes to an
automated solution focused on productivity and efficiency