In this episode of Revenue Today, host Jared Robin interviews Meghan Keaney Anderson, Head of Marketing at Jasper, one of the fastest-growing companies in AI. With her background as the VP of Marketing at HubSpot, Megan brings a wealth of experience and expertise to the table. She is known for her insights on revenue growth and customer expansion strategies.

Meghan discusses the potential impact of AI on search engine results pages and the implications for organic search traffic as an acquisition channel. She advises go-to-market leaders to diversify their acquisition sources and be prepared for changes in search behavior. The conversation also delves into the use cases of AI in enterprise-level go-to-market strategies, including localization and content generation. Additionally, Meghan and Jared Robin touch on the potential impact of AI on various aspects of business, the need for responsible implementation, and the challenges faced by AI companies in the market.