Panel: Subscription vs. Transactional: Different Models, Different CRM Strategies?

Customer Data Platform (CDP) / Optimove / Videos

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Natalie Malevsky

Gloria Synn

Stephanie Mckay

Jessica Granata

Posted Sep 10, 2019 • 37 min read

Panel: Subscription vs. Transactional: Different Models, Different CRM Strategies? | Optimove Video

Optimove

Senior marketers from Paul Stuart, The Culture Trip, Lucky Vitamin and Dollar Shave Club discuss CRM strategies for subscription vs. transactional models.

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