In our fourth episode, Gil talks category creation with one of the marketers responsible for Drift's category domination, and another who led Zoominfo through a successful IPO.

Panelists for this episode include David Cancel, CEO of Drift and instrumental in creating the Conversational Marketing category, and Henry Schuck, founder and CEO of Zoominfo and instrumental in creating the Sales Intelligence category.

You'll walk away from this episode with an understanding of how a focus on operational excellence, rather than skill, lead Zoominfo to dominate the Sales Intelligence category; the "dating dynamics" of finding a supportive investor; and why marketers embrace people calling their product "stupid".

BONUS! Find out how Gil kicked off his entrepreneurship journey as a kid illegally selling fireworks to his classmates.