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Evan Kaeding
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Podcast Episode
Marketing attribution in a privacy-first world: MMM, incrementality testing, and triangulation with Andrew Covato
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Podcast Episode
The right data for better decisions: How marketers can use on-demand and centralized data to make better decisions
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Podcast Episode
Decoding Incrementality testing: A deep dive into marketing measurement techniques with Olivia Kory
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Podcast Episode
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
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Podcast Episode
Why now is a great time to move to a marketing data warehouse
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Podcast Episode
Layering multiple measurement methods: How top consumer brands measure marketing
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Podcast Episode
Marketing data, fast and slow
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Podcast Episode
Most of your problems are due to (a lack of) Marketing Data Governance
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