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Creativity and Production have been at the heart of most of my activities for the past 20 years.
I began working in theatre and then went onto live events and experiential marketing, I have also created and produced audiovisual content and have developed positive social impact projects where culture and the arts are a priority. I believe in creativity and its power to transform, inspire and surprise and this is why I strive to always use it as a force for good.
As the founder and Executive Creative Director of Giant Cookie, an experiential creative and production agency which develops projects from initial idea to execution, I've had the privilege to collaborate with brands such as Google, Meta, Twitter, Pepsi, Heineken, Lay's, Adidas, Zara, Diesel, Lego, among many others. My creative initiatives also span across theatre, film, photography, music, and publishing. Presently, I'm exploring how AI can help me augment my creativity in all these fields.