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Throughout my career, I’ve ensured that regardless of my role, I put the customer at the very heart of decision-making. Having worked across marketing, research, digital, analytics and social, I've built my knowledge, strengths, abilities and expertise to become an experienced business storyteller and a proven leader in my field, and have consistently shown that a customer-first approach can deliver significant short and long-term commercial results.
My background in marketing, strategy and research allows me to make strong and strategic decisions and recommendations around customer needs, attitudes and behaviours, and to develop defining business, brand and marketing strategies that really help shift the dial.
As a qualified Agile practitioner, I am a strong leader & project manager who believes in empowering teams and squads to make decisions for the good of the business, and will always look to achieve the best possible outcome for both my people, our customers and the business in every situation.