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As the Vice President of Digital Marketing at Mashreq, one of the leading financial institutions in the UAE, I am responsible for developing and executing the overall digital marketing strategy aligned with the organization's goals and objectives. This involves setting targets, identifying target audiences, and determining the most effective channels and tactics.
With over 14 years of experience working for the likes of GroupM, Connect Ads, and MoneyFellows, I have gained intensive expertise in performance marketing, app marketing, SEO, and marketing communications. I have also supported in bridging the gap between product and marketing and helped many companies achieve real results and holistic growth. My passion lies in marketing, growth, and results, driven by KPIs and data. I am also passionate about mentoring young people and helping them develop an entrepreneurial mindset.